Whether you run a family business, are planning to take over the family business, or are an advisor to family businesses, you know that one of the hardest parts about taking the next step is having “the conversation.”

How do you talk about “the elephant” in the room, which is preventing your business — and family — from moving forward?

In this guide, you will learn:

• How to approach the elephant in a new way
• Why it’s so difficult to talk about the elephant in the first place
• Two things everyone needs to start difficult conversations
• How to define what you need from the elephant

Once you discover all of these things, you will be able to promote positive change for your business and family.

 

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