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How To Create A Vivid Vision For Your Future So You Can Achieve Your Goals

By Kyle Danner

We really didn’t have much of a vision in my family’s business. The vision, if you could even call it that, was, “Get your butt out of bed. Work hard. Treat people the way you want to be treated. Make sure you have more money coming in than going out. Then do it again the next day.”

That’s not really inspiring, but it’s the way we were.

Now, we made some pretty big moves which helped us build a business that’s still growing today. But it wasn’t under the guise of any grand vision. We took those chances to build our business because they made sense, and then we busted our tails to make sure they worked out.

This may sound a lot like your family’s business, where the vision is that simple, down-to-earth “work hard and treat people right” approach.

Or, your business’s vision may come from tradition. This is the way we’ve always done it and it’s worked just fine. There’s no reason to change. This can leave you feeling frustrated if you want something different. After all, it can be hard being your own person in the family business.

But don’t let that hold you back. Start, at least, by creating a vision for yourself: a vision that gives you a sense of direction for your life.

As I was thinking about the next steps for my business, a colleague gave me this book, “Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future.”


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Now I will admit, I rolled my eyes through some of it. Actually, a lot of it. And you might, too, because the author throws out some pretty bold ideas.

But what makes the book so revolutionary is the way the author, Cameron Harold, describes a strong personal vision. It isn’t about writing the classic vision statement or doing a vision board with lots of pictures. It’s about getting as detailed as you possibly can and creating as much clarity as you can. The more clarity you have, the more aware you are of what you need to do to take to make that vision real.

And Cameron has the credibility to push such a bold idea. He has 20 years of experience building some of the most well-known companies — companies like 1-800-GOT-JUNK?, for example. So he’s able to back up this notion of a vivid vision with a history of results.

I encourage you to read the book, too. It’s a quick, easy read. And it’s okay to roll your eyes, but keep with it. Then dig deep into pages 140 and 146, where Cameron talks about the 5 F’s to your personal vision: fitness, faith, finance, family, & friends.

If you find yourself feeling this is too pie-in-the-sky or outrageous, take a minute and ask yourself why. Do you feel like you don’t have permission to think this way, let alone ask for it? Or are you wondering what your family will say if you share this? After all, part of the process involves sharing your vision with others.

It’s important to be aware of those gut reactions, but don’t get swallowed up by them. The idea of creating a vivid vision for yourself might leave you feeling uneasy, almost like you’re breaking some unwritten or unspoken family rule. It wasn’t an easy process for me.

But that’s the way it is supposed to be. Creating a vivid vision, that true direction for yourself, should make you uncomfortable. We are talking about your life, after all. Yet, I promise you: if you work through it, start to lay down a path for yourself, and gain a clear understanding of what you want, you can figure out how the family business can best help you make that vision real.

So take the first step. Invest the time in creating a vivid vision for yourself. Pay attention to the examples Cameron offers and read his tips for making it real. And don’t get swallowed up by those gut reactions. Set ‘em aside and keep working.

In the meantime, I wish you, your family and your business the very best.

Need Some Help Bringing Your Vision To Life?

Schedule a Virtual 1:1 with me. Coming from a family business with a strong entrepreneurial spirit (and now running my own business), I understand how hard it can be to focus on your personal vision when you have some many other responsibilities on your plate.

That’s why I offer Virtual 1:1 meetings to help you explore your concerns about business operations or family interactions in an easygoing, conversational way, at a fixed cost. If you think your vision might not align with your place in the family business, schedule a virtual Zoom meeting. I’m happy to help walk you through your Vivid Vision and provide you with strategies to best leave the family business, should you need to.

Schedule A Virtual 1:1 Meeting

READ NEXT: To Get To The Top, Push – Don’t Climb

***A special thanks to Steve Brown with ROI Online for turning me onto Cameron’s Vivid Vision. Steve and his team are the ones who make me and my marketing look good!

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